Master the email-based course.

Not all lead magnets are created equal. Set your audience up to be customers with an experience that exceeds expectations.

"Actionable takeaways within five minutes of digging into it. Huge value." — Dickie Bush, Ship30for30

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“Bite-sized, highly actionable, and engaging. Whether you’re looking to create an evergreen lead gen machine or a profitable digital product, Will’s course is a no-brainer. I’ve created almost a dozen email courses over the past 2 years—and I’ve used many of his tactics in all of them.” — Daniel Bustamente, sellmoreworkless.com

This course is good shit. Maybe the best I've ever seen at this price point.

I had a half-written EBC that I am totally redoing based on the content so far. […]

Moving forward I'm going to regularly promote it as an affiliate. This is something I'd be proud to recommend to anyone I meet.

— Greg Johnson, Email Magic

I took Will Steiner's course and it was very helpful last year. I highly recommend everyone creating email-based courses to tap into his expertise. — Gareth B. Davies

If you’re thinking about creating a course (or already have one), then this one is for you. I’ve done his course myself and implemented the lessons both for Khe Hy over at RadReads and in the onboarding for this newsletter. Besides being really valuable, it’s also the funniest series of emails I’ve ever received. — Matthias Frank

I launched my email course a couple of weeks after taking Will’s course. 600+ subscribers now. — Richard C.

I'm extremely proud of the final product, as is Will. I had the same reaction to [my] email course as Vincent Vega did to this $5 milkshake: https://youtu.be/lZzai6at_xA — Andrew Barry

It’s very meta. But it has motivated me so much that I’m creating a bunch of email courses that I’ll send next year.” — Ramses Oudt

Will knows how to make a person reading emails laugh! But that's not all, he really makes email based course sound like a treasure and a secret marketing weapon every business should have. I am now convinced that making a living online is more accessible mastering an EBC. — Aleksandar Dimitrov

I just wanted to say that the course is its own best advertisement. It’s like Apple packaging - you’re already looking forward to what’s inside because it’s so smooth and sturdy and everything just fits really well… — Jill M.

You have done a fabulous job of putting together your program and taking me from someone who had literally next to no idea what you were banging on about to being really excited about the idea of creating an EBC as a top option for my own teaching work. Really impressive work. — Sir Steven Wilkinson

I'm having a great experience with @BigWillieStein's course on making an EBC. Key feature for email is the option for the creator to respond and interact. When you're simultaneously producing a product, this is invaluable. — Chris W.

Super actionable and got a bunch of ideas. @BigWillieStein is the GOAT of email courses. — Alex Llull

Get your money’s worth (or your money back).

1. Start fast.

2. Automate.

3. Optimize.

Create a lead magnet that feels like a conversation.

• A simple, unexpected way to guarantee that all emails land in the primary inbox.

• A simple framework to architect a course that tells a compelling story.

• A dozen principles of learning experience design that create the sensation of learning.

• The quickest, easiest way to write emails that people want to read (and keep reading).

• People want to feel progression — give it to them with simple but powerful design and visuals.

• Where email automation tools create opportunities to surprise and delight.

• Utilize quick-to-implement templates within a Notion-based course builder tool.

• Detailed video walkthroughs to get you through the technical parts a lot faster.

• Offer something email courses rarely do: self-pacing (using an ingenious email automation hack).

• A whole lot more (including my weird sense of humor sprinkled throughout).

Give your prospects a low-risk, high-impact experience.

• I’ve built a lot of email-based courses. In fact, my first company, Big Later—one of the internet’s earliest and most successful email courses—was acquired in 2022.
• I am a professional marketer. My main gig is Head of Brand & Content at Series D fintech, Altruist.
• I’ve experimented a lot with this format. With Over 3,000 EBC customers across multiple courses and a 79% open rate, I’ve learned what works and why.
• I care about value and results. For my customers and myself, I put a premium on education, entertainment, and the constant refinement of my own craft.
• I’m sorry. About the absolute studmuffin mustache (I’m a dad, it’s okay).

Educate, entertain, and convert (on autopilot)